When I first saw the ad for this video on Facebook, I thought, Meh. It’s for a soap company. I’m sure it’s silly.
Yet the image was of a woman standing in front of two doors, one labeled “Beautiful” and the other labeled “Average.” The main reason I clicked on the video was because I had to know which door she chose.
But as I watched, I realized this commercial for Dove was getting at something very important, something that didn’t have anything to do with soap. The central premise revolves around a question we are confronted with every single day, and the way we answer it will determine a lot about our lives.
What do you think about yourself?
In this video, women were presented with a situation where they had to very publicly say what they thought about themselves and walk through the door they believed best defined them: either “Beautiful” or “Average.”
96% chose average.
Every day we’re asked similar questions, in different ways. Every day we have to decide if we are beautiful or average, intelligent or average, creative or average, handsome or average, funny or average, a talented writer or average. Beloved or average. Every day.
How do you answer?
Take three minutes and watch this video to see how these women answered the question.
Check out the look on the faces of those who finally label themselves as beautiful – I don’t know about you, but I see relief, joy, and a childlike giddiness.
And notice how many could only walk through the “Beautiful” door with the help of a friend…